Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion. Marketers manage product positioning by focusing […]

Open Source Accounting Software

The rise of the internet has seen mass collaboration and proliferation of open source software. Accounting software has joined in the move to open source and has some high quality alternatives that are as good if not better than their overpriced commercial alternatives. More and more individuals and business are […]

Marketing Your Cleaning Business With Flyers

Here’s an economical way to advertise to the best neighborhoods in your city. The system outlined here works great for any carpet cleaning, window cleaning, maid service, or pressure washing business. I get many emails from guys who want to know if passing out flyers will work. They read that […]

Trade Finance As A Business Development Strategy

Without trade finance, there wouldn’t be Indian spices, clothes, or jewelry in the United States. Or Apple’s iPhones in China, much less any other international product at any respectable distance from its origin. In fact, according to Investopedia, the World Trade Organization (WTO) estimates that international world trade has expanded […]