Alphabet Soup: Letters After Names

Keli W. Rodriguez

When you are handed a business card of a professional with letters after their name, what thought comes to mind? That of the infamous billionaire Thurston Howell III, the famous character from TV sitcom Gilligan’s Island, who was tactless, blameful, pretentious, and lazy? Or, the customer-serving, career-mind, educated professional who […]

Bare Metal vs Virtual Machine: Which Offers Better Performance?


People often face challenges when deploying applications, managing infrastructure, and choosing the Domain and Hosting.  For instance, when looking for Web Hosting NZ, one crucial decision individuals and businesses must make is choosing between bare metal and Virtual Machine hosting.  However, both NZ web hosting options are viable, but understanding […]

Product Positioning Strategies

Keli W. Rodriguez

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion. Marketers manage product positioning by focusing […]