Bridging the Finance-Marketing Divide With Data

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Since the marketing budget is a significant expense for organizations, it’s no wonder why CFOs want to be more involved. Of course, solid financial management enables a business’s marketing and advertising function to stay on track and helps avoid any financial blunders […]

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The wild-and-crazy 11-year progression of the martech landscape looks like […]