LOWELL — UMass Lowell students developing a “smart” brace that can track a patient’s recovery time from a knee injury have won the university’s annual engineering pitch contest for budding entrepreneurs. The concept for the brace, called ConnectKnee, topped a field of 17 entries in UMass Lowell’s seventh annual Francis […]
Pharrell Williams Launches Tech Entrepreneurship Initiative For Youth
From launching music education programs to providing high school students from underserved communities with scholarships, musical genius Pharrell Williams has been dedicated to empowering youth through an array of education-focused initiatives. According to the Atlanta Journal-Constitution, the Virginia native’s latest effort is centered on providing youngsters with the tools needed […]
Michelle Draper, CMO at Silicon Valley Bank
January 19, 2021 By John E Lincoln Michelle Draper, Chief Marketing Officer at Silicon Valley Bank In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital […]
What Marketers Need to Know About Influencer Marketing in 2021
What’s on deck for influencer marketing in 2021? © South_agency | Getty Images From everything we’re seeing, it should be a year filled with demands for creative production and on-point strategy. Here’s what’s on our radar for the upcoming year. Load Error 1. Influencer marketing gains importance for ecommerce Covid-19 […]
ARMSREACH, a Marketing Solution for Financial Advisors, Highlights the Drawbacks of Paying for Leads
(MENAFN – ACCESSWIRE) AUSTIN, TX / ACCESSWIRE / January 22, 2021 / ARMSREACH, a marketing solution for financial advisors, is warning its customers against paying for leads as a strategy for growth. The company is founded by Joseph W. Crawford and it offers a complete client acquisition and reputation strategy. […]
COVID-19 Crisis: How Digital Marketing Help Businesses Thrive Amidst the Pandemic, Business News
KUALA LUMPUR, MALAYSIA – Media OutReach – 25 January 2021 – At the time of writing, Malaysia’s COVID cases have increased at an alarming rate with 42,397 active cases and 642 accumulative deaths, resulting in MCO implementation 2.0. Many small business owners and big enterprises are directly impacted by the […]
What Financial Advisors Should Know About SEC Rules Allowing Testimonials
Prospective clients often search for testimonials and reviews of financial advisors on Facebook, Yelp or other social media sites. Often, their searches come up short. © (Getty Images) Female financial executive talking on smart phone. That’s because advisors, unlike other service providers such as attorneys and insurance agents, have been […]
Marketing, Technology Top Advisers’ List of Strategic Focus Points This Year
As advisers look to the year ahead, firms are largely focused on two strategic priorities: marketing and technology. And as they plot growth strategies for the year ahead, many appear focused on their existing client types, rather than expanding into new client segments. The findings are part of a months-long […]
Marketing Budget Surplus? 15 Smart Ways For Agencies To Use It
Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Going over this budget, especially unexpectedly, can strain your processes and resources. On the other hand, finding you have a surplus in the marketing budget offers greater opportunity and flexibility moving forward. If your agency […]
Walmart’s new fintech will have a Superstore marketing platform
Walmart faces an uphill climb in distinguishing any further finserv products it launches. But its stores and existing lineup will give it ample opportunities to expose its offerings to prospective customers. Insider Intelligence publishes hundreds of research reports, charts, and forecasts on the Banking industry with the Banking Briefing. You […]