The Key To Smart Branding

Keli W. Rodriguez

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the […]

Manpower Planning and Forecasting in Retail

Keli W. Rodriguez

Today’s retail stores have developed beyond one man show to an extent that even a small departmental store involves four to five employees. Human resource plays an essential role in any organization especially in retail. Therefore it is very important to ensure that retail stores have the right number and […]

Thought Leadership Branding

Keli W. Rodriguez

According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $67K. Of course it’s not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents […]

Importance of Choosing a Branding Agency

Keli W. Rodriguez

It is very important to brand an agency. Mostly, the companies associated with manufacturing and distributing products and others need their help. There should take in a proper branding strategy in the first stages; otherwise, it will be very difficult to reach the mass customers. Several ways are there that […]