Importance of Choosing a Branding Agency

Keli W. Rodriguez

It is very important to brand an agency. Mostly, the companies associated with manufacturing and distributing products and others need their help. There should take in a proper branding strategy in the first stages; otherwise, it will be very difficult to reach the mass customers. Several ways are there that […]

Ten Parameters of Good Corporate Culture

Keli W. Rodriguez

Sometime in the 1980s, I read a book written by Manfred Kets de Vries who claimed to have found six types of corporate cultures. The most intriguing thesis of the book was that actually most organizations are not sick, but not entirely healthy: the so-called lingering organizations. The other five […]

Business Analytics Training: Key Benefits

Keli W. Rodriguez

What is Business Analytics? Business or Data analytics is a popular and complex aspect of a profession which demands a lot of hard work from any analyst or data scientist. This subject requires an immense knowledge of the underlying data hidden behind the logistics of the business you are concerned […]