Eros Now Strengthens Reach in the Middle East with Marketing Partnerships with Leading Consumer Brands

MUMBAI, India–(BUSINESS WIRE)–Eros Now, the over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE: ESGC), a Global Entertainment Company, today announced multiple marketing partnerships with leading consumer brands in the Middle East to enhance audiences’ online video streaming experience. The new partnerships include: Emirates NBD and National Bank of Fujairah; Fazaa, a social initiative that aims to develop social interdependence and maintain effective bonds of solidarity within the UAE community; 6thStreet, a retailer of High Street fashion brands for women, men and kids; and Emax, one of the largest electronics retailers in the UAE. Customers of these brands will be entitled to limited time discounts on annual Eros Now subscriptions. These collaborations are designed to reward a growing number of customers with preferential rates that will help encourage Eros Now engagement and loyalty, and deepen Eros Now’s presence in the region.

The online subscription video market is proliferating in the Middle East and North Africa (MENA) with a majority of the demand coming from UAE and Saudi Arabia, which together account for 49% of the total subscriptions in MENA. By 2023, the online video subscription market is expected to reach almost five million consumers and annual revenue of over $400 million, according to a recent IHS Market report. Eros Now is home to some of the most entertaining Indian movies and especially Bollywood films that have a large and loyal fan base in the Middle East, as well as popular original programmes, short-format content (including Quickies) and music. The Eros Now platform has been present in the Middle East for several years and enjoys a strong and growing audience base in the region.

Commenting on these new partnerships in the Middle East, Ali Hussein, CEO, Eros Now said, “The global market for Indian entertainment enables Eros Now to intensify its connections across geographies, and the Middle East is a key territory. Our strong position in the market has helped in collaborating with all these leading brands to offer an exciting discount to potential customers. We expect these partnerships to attract a massive audience base for Eros Now, which presents the best of Indian entertainment across genres and formats.”

Mr. Narayan Agarwal, Chief Financial Officer, Emax said, “We are extremely excited to collaborate with Eros Now. We believe in offering our customers the best price and great customer service, and providing smart offerings which complement their need. Eros Now is the perfect offering as it caters to the audiences rising demand for online content. Eros Now is a growing online streaming platform with Bollywood’s biggest movies and it has some of the best OTT content available to watch.”

Mr. Dharmin Ved, Chief Executive Officer, added, “Premium brands need to work towards creating unique experiences for their customers. Eros Now already has a massive content library that excites the interest of many online video streaming enthusiasts. This collaboration is another step towards us striving to deliver added benefits to our customer and thinking outside the box.”

About Eros STX Global Corporation:

Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world’s most dynamic and fastest-growing global markets, including US, India, Middle East, Asia and China. The company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across Hindi and regional languages and had 211.5 million registered users and 36.2 million paying subscribers as of September 30, 2020. For further information, please visit

About Eros Now:

Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews, and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi. To see, watch now:

Fintech Round-Up: CU Partnerships Spotlight Fraud Control, Financial Wellness

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Fintech leaders are continuously developing new tools that they hope will solve common problems encountered by credit unions. Among the latest technology being leveraged by credit unions are solutions that address fraud, member expense tracking and member retention.

The Berkeley, Calif.-based Access Softek announced two credit unions – the $1.28 billion, Albuquerque, N.M.-based U.S. Eagle Federal Credit Union and the $849.8 million, Odon, Ind.-based Crane Credit Union – signed on for the digital banking platform provider’s Real-Time Fraud Control solution. According to Access Softek, the solution helps members and credit unions thwart fraud before it starts by using machine learning and a deep neural network to pinpoint which behaviors are “in-pattern” and “out-of-pattern” for digital banking users. If an out-of-pattern behavior is detected, the user will be required to complete an additional verification step.

“The issue with most fraud detection solutions we considered was that they only spotted fraudulent activity once it was complete,” Marsha Majors, president/CEO for U.S. Eagle, said. “The fact that we can save a lot of the time and trouble of recovering from a cyber-attack is not only a game-changer for us, but for our members, too.”

With the end-goal of improving overall financial health for members, the $530 million, Jackson, Tenn.-based Leaders Credit Union adopted Sensibill’s digital receipt management solution, the organizations announced. This solution digitizes receipts for members and makes them easily exportable and searchable, helping them prepare for tax season by eliminating the need to manually organize personal and business expenses, according to the Toronto-based Sensibill.

“Providing members with digital resources that deliver value and strengthen their financial health has always been our goal, and that mission is especially important today,” Leigh Anne Bentley, chief marketing officer for Leaders, said. “Not only does Sensibill provide easy-to-use tools to help members with budgeting, warranties and returns, and taxes, but our members also gain greater visibility into their finances, spending habits and behaviors, empowering them to make better financial decisions. This solution is a strong addition to our financial wellness program and will benefit members throughout the community.”

And rolling out a new solution designed specifically for community banks and credit unions is Zafin, a Toronto-based Software-as-a-Service product and pricing platform provider, which announced the launch of Zafin Community Advantage.

Zafin Community Advantage is a cloud-based product, pricing and marketing platform that allows institutions to access and offer more than a dozen financial products and packages to members or customers at a time, as well as customize the terms and conditions of those products and packages based on the targeted market and other competitive factors. It integrates into an institution’s core and front-end systems, and also provides access to a dashboard that illustrates how an institution’s current offers are performing.

According to Zafin, the new solution addresses the common issues faced by community institutions of differentiating themselves from competitors, retaining and growing existing member and customer relationships, and acquiring new accountholders. “More than ever before, it’s critical for community banks and credit unions to harness the deep knowledge of their customers and communities, and better personalize their services,” Michael Lee, EVP, community and regional banking for Zafin, said. He added that the solution “enables community financial institutions to deliver the personalized services their customers increasingly expect, while also improving the institution’s competitive position and overall profitability.”