My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO […]
Accounting
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 years that I’ve been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” […]
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology […]
Best Times to Post Reels on Instagram to Get Better Engagement
[ad_1] Instagram is a great way to share your life with friends and family, but what’s the best time to post reels on Instagram to get the best engagement? There are a lot of factors to consider, but here are a few tips to help you get the most out […]
ICYMI | FASB Streamlines Income Tax Accounting
[ad_1] Recently, FASB issued a new Accounting Standards Update (ASU 2019-12), Simplifying the Accounting for Income Taxes. The new standard amends section 740 of the Accounting Standards Codification (ASC), eliminating some problematic exceptions and technicalities. CPAs hoping the new standards would reduce the overall complexity of deferred income taxes will be […]
How I Created Independence & Flourished in a Digital World
[ad_1] What did you want to be when you grew up? Inside all of us is a calling and a gift. But many of us never realize our passionate purpose or find true meaning in our lives. Why is that? When I was ten years old, becoming a doctor seemed […]
Accounting Technology: The Best and Worst of Times
[ad_1] If a week is a long time in politics, six months covering accounting technology might reasonably be considered an “age.” It’s been half a year since my return to AccountingWEB UK, and such has been the pace of change that articles from January seem tinged with nostalgia, and occasionally […]
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
[ad_1] “There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led […]
UK accounting watchdog fines auditor of collapsed retailer Laura Ashley | Laura Ashley
[ad_1] Britain’s accounting watchdog has issued a “severe reprimand” to the auditor of Laura Ashley, after it failed to highlight risks over the fashion and homeware chain’s future in two reports before its collapse. The Financial Reporting Council (FRC) said it had fined UHY Hacker Young £300,000, and imposed other […]
How digital currencies can help small businesses?
[ad_1] Small businesses should understand the importance of improving the customer experience. Regarding payment options at the checkout, you don’t want to restrict your customers. As cryptocurrency gains acceptance, it is increasingly being used by businesses as a form of payment. The majority of industry behemoths have started accepting cryptocurrencies […]