Marketers keep replacing major martech apps, integration #1 factor for replacements

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO […]

Are we “digital” yet? An algorithmic answer to a philosophical question

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology […]

ICYMI | FASB Streamlines Income Tax Accounting

[ad_1] Recently, FASB issued a new Accounting Standards Update (ASU 2019-12), Simplifying the Accounting for Income Taxes. The new standard amends section 740 of the Accounting Standards Codification (ASC), eliminating some problematic exceptions and technicalities. CPAs hoping the new standards would reduce the overall complexity of deferred income taxes will be […]

How digital currencies can help small businesses?

[ad_1] Small businesses should understand the importance of improving the customer experience. Regarding payment options at the checkout, you don’t want to restrict your customers. As cryptocurrency gains acceptance, it is increasingly being used by businesses as a form of payment. The majority of industry behemoths have started accepting cryptocurrencies […]