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Domino’s ‘Stranger Things’ app reveals the mind-flaying stakes of the attention arms race

[ad_1] Back in late 2020, Domino’s senior VP of brand and product innovation Kate Trumbull got a call from Netflix, asking if the pizza giant would be interested in a brand partnership around the fourth season of the hit show Stranger Things. For Trumbull, it was a no-brainer. She saw […]