LoSasso Integrated Marketing Celebrates a Year of Award-Winning Work

CHICAGO–(BUSINESS WIRE)–LoSasso Integrated Marketing, a full-service independent marketing agency in Chicago, is excited to celebrate an award-winning year. The agency shared news of several 2020 award wins for videos, brand campaigns and content programs across several clients and industries.

Overall, the agency collected eight accolades across four award programs—including the Telly Awards and Davey Awards.

“It’s been a tough year for everyone—and like many, we’ve had tears, but also triumphs,” said Amanda Callahan, VP of Client Services at LoSasso. “We’ve been extremely fortunate as a business to have remained busy and productive—a testament to innovative clients who have been able to pivot and weather the storm. And as a team, we’re keeping the passion alive and celebrating the good things 2020 brought—including recognition of our hard work.”

LoSasso would like to congratulate its staff and clients on making it through the year—and picking up some exciting wins along the way:

HEIDENHAIN brings home the gold

Longtime LoSasso client, HEIDENHAIN, won three awards for groundbreaking video and brand work:

BrandSmart Awards • Gold: “Brand Momentum Award”

This campaign changed perceptions and launched the brand into new emerging markets. Learn more here.

Telly Awards • Silver: Campaign, business-to-business— “Engineer spotlights”

This video series helped show how much HEIDENHAIN celebrates and supports its engineer customers. Watch a spotlight here.

Association of National Advertisers (ANA) B2 Awards • Content marketing, video (short form)— “Engineer spotlights”

Another win for the same engineer spotlight video series.

Jayco shifts in tough times

COVID put a halt to travel, but Jayco came out on top in the end, thanks to a surge in interest in RVing as a safe way to get away from it all.

The Davey Awards • Silver: Online Film & Video—Travel/Tourism

The “We Were Built for This” campaign tackled the idea that the RVing community was built to withstand tough times—and that everyone will be back together on the campgrounds together in no time. Visit the landing page here and watch the videos here and here.

The Davey Awards • Silver: Online Advertising & Marketing—Video

Before the pandemic hit, the team had success with another Jayco campaign— “Sounds like fun.” Watch the video here.

Telly Award • Bronze: Branded content (budget under $100k)— “50 Years And Still Fun”

Yet another Jayco campaign that received recognition—this for the campaign that celebrated Jayco’s 50th year in business. Watch the video here.

BrandSmart Awards • Gold: “Brand Engagement Award”

Over the years, LoSasso has worked with Jayco to increase customer and prospect engagement through content—to great results. Learn more here.

Lindsay streamlines its brand positioning and architecture

LoSasso worked with agriculture and infrastructure brand, Lindsay, to identify a brand architecture, positioning and a new website that aligned with the business objective to create “one Lindsay,” while still maintaining the autonomy and brand equity of its numerous brands.

The Davey Awards • Gold: Website—Manufacturing

This ambitious endeavor turned 35 disparate websites into a single global site that serves five regions in 11 different languages. Visit the site here.

“I am so incredibly proud of the amazing creative, content and brand strategy that has come out of our team this year—even in the face of extreme challenges,” said Jada Cash, Creative Director at LoSasso. “As we move into a new year, we’ll continue to seek ways to help clients see fresh perspective, implement new ideas and execute programs that drive results.”

About LoSasso

Located in Chicago’s Ravenswood neighborhood, LoSasso Integrated Marketing is an independent, award-winning agency that helps change-agent marketers bring their vision to life—through a combination of fresh perspective and deep expertise. The agency’s specialty is supporting B2B and high-consideration product marketers with a mix of insight-driven strategy and creative firepower. Agency clients run the industry gamut—including manufacturing, financial, recreation, foodservice, associations, seniors and healthcare, education, agriculture, construction and publishing.

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