ON24, a digital experience platform, acquired VIBBIO, a cloud video software company, to empower users to quickly create, splice and publish video content.
VIBBIO’s video solution is designed for businesses to create and edit professional videos to help advance the way marketers engage with and solicit first-party data from business prospects. The tool will be integrated across ON24 to allow users to leverage VIBBIO across their webinar, event and personalized content marketing activities and generate more first-person data.
ON24s acquisition underscores where the market is going in terms of digital engagement — straight to video. The company plans to integrate the tool to its platform by the end of the year.
“We continue to innovate and invest in building a powerful sales and marketing platform,” said Steve Sims, Vice President of Product at ON24, in an exclusive statement to DGR. “With a mix of new products like ON24 Forums, ON24 Go Live and ON24 Breakouts and our acquisition of VIBBIO, we’re giving customers more ways to drive digital engagement, generate first-party data and deliver stickier experiences that resonate with today’s audiences and how they consume content. VIBBIO will now put video content creation in the hands of every salesperson and marketer to drive greater personalization and keep their ON24 content working for them longer and in new ways.”