An online advertiser is someone who advertises his business, products or services on the Internet. This is different from someone who advertises his business, products or services offline using the traditional offline advertising avenues such as bill boards, newspapers, magazines, radio or television. An online advertiser advertises on websites, blogs, forums, ezines (electronic newsletters) and other online paraphernalia.
An online type of advertiser can have a website which he drives visitors to but it is not always compulsory. If you are interested in advertising on the Internet to get traffic to your local business, you can do so without having a website. It simple means that you will target those people who are living within your local area and get them to know about your business.
Of course you will have to include all the details that will help them find your local business, such as your full address, phone numbers and other important contact details in the ad. Many people make the mistake of not including such vital information and this alone can cause them far more problems than they can imagine. Don’t be one of such people; especially as you now know the dangers of not doing so.
Advertising online is now much cheaper than advertising offline. It costs far less to advertise and get thousands of visitors from the Internet than it is to advertise on radio, television, newspaper, magazine or bill boards. In fact, just one cost of a bill board advertisement offline can be enough for your entire month or even several months advert online. And what’s very good about advertising online is that you can easily get a good ROI (return on investment), if done right.
Again, as an advertiser online, it’s easier to measure the effectiveness or not of an online advertising campaign than it is to measure the effectiveness or not of an offline advertising campaign. For example, when you place an advertisement online to drive visitors to your website, you can use a special link that will tell you exactly how many visitors came from the particular advertisement you placed. This is very difficult to do with offline advertisement.
The best thing about being an online advertiser is that it’s very easy to get started. And you can get started with very little money. Yes, as little as $100, $50 or even $20! That’s the beauty of the Internet and why it’s much better to advertise on the Internet than offline. Imagine how much it would cost to advertise offline!