Online vs Offline Advertising

If you are a marketer you may want to consider the
differences between online vs offline advertising. The main
reason for this is that we are so conditioned by offline
advertising for example television, radio, newspapers,
magazines and flyers. Also with big companies launching
their internet businesses they usually use offline media on
a very big scale. So it is hard to believe one can run a
successful internet business using only online advertising.
Well this is exactly what I do. I have been running my
internet business using only free methods of online
advertising and earning a full time income for many years.
Let me go through the differences between online and
offline advertising.

There are many different methods of online advertising to
produce good quality leads. However, I have found that
since there is nothing physical associated with your advert
people are a lot more likely to forget about it soon after.
I have found the three methods of online advertising that
produces the highest quality lead to be the following.
Ezine advertising in targeted ezines related to your
product or service. Search engine traffic related to
keywords which represent your product or service. The last
of these methods is article marketing where you write
articles related to your niche and create the credibility
of an expert.

Offline advertising works very well because there is
something physical attached to your advert. People remember
it very well and it usually produces a high quality lead. I
have found the following offline advertising methods to
work very well. You can advertise in a large amount of
newspapers at the same time. Usually you receive a
significant discount. If you look around on the internet
you will find a lot of these deals where you can advertise
in 100 newspapers at the same time. The key being to
advertise consistently. Advertising in a magazine related
to your niche also works very well. You can also use sizzle
cards with an enticing marketing message and leave them
wherever you go. Flyers also work well and is very low
cost, but the disadvantage is that you need to physically
hand them out.

Having a balanced mix of advertising is very good for your
business. If for some reason Google goes through a major
algorithm change and you lose a lot of rankings you will
still be attracting visitors from your offline methods. So
when deciding between online vs offline advertising it is
always good to spread your methods to even out your risk.

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