By Win Salyards, Marketing Consultant at Heinz Marketing B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them, but they’re notoriously skeptical and private. So, how do we make attributions or capture leads when a potential tech contact is moving through […]
Tech
Paytm to Zomato, India’s tech IPO boom has rapidly turned to bust
I am “just overwhelmed,” said Vijay Shekhar Sharma, while wiping tears from his eyes. He was addressing an audience at the listing ceremony of One97 Communications, the parent company of digital payments giant Paytm. Sharma founded the company nearly two decades ago. In the last five years, Paytm has become […]
India IPOs: 2021 was a dramatic year for tech. The hype won’t go away in 2022
By December, more than $15 billion had been raised in Mumbai through initial public offerings, a record amount, according to Dealogic. About $6 billion, or nearly 40%, went to tech companies — another record. This year was historic for another big reason: It’s the first time any of India’s tech […]
11.11 Sales: Alibaba’s Singles Day strikes a muted tone as China’s economy slows and a tech crackdown continues
But the tone at this year’s bonanza is a lot more cautious than it has been in prior years, as companies contend with rising inflation in a slowing economy and a regulatory crackdown on their operations. Alibaba (BABA) launched the first Singles Day Shopping Festival on November 11, 2009. The […]
China wealth redistribution: Pinduoduo tech firm gives its entire profit to rural development
E-commerce firm Pinduoduo (PDD) on Tuesday pledged to donate the $372 million it made in the three months through June 30 toward the development of China’s agricultural sector and rural areas. In total, it expects to donate 10 billion yuan ($1.5 billion) toward such causes. “This is an important and […]
China passes sweeping data privacy law, stinging tech stocks again
The Personal Information Protection Law — which was approved Friday by the Standing Committee of the National People’s Congress, and which will take effect November 1 — prohibits “illegally collecting, using, processing, transmitting, disclosing and trading people’s personal information,” according to state-run Xinhua News Agency. Before this, China had no […]
Analysis: China is cracking down on data privacy. That’s terrible news for some of its biggest tech companies
Already, the company that elbowed Uber out of China has been kicked off app stores in the country and warned that it violated laws about data collection. The regulatory pressure has upended its first days as a publicly traded company in New York, with shares plummeting nearly 20% on Tuesday […]
From autos to agriculture, top executives hail new ideas for sustainable tech
From the invention of the wheel to the advent of steam trains, humans have been creating new technologies for thousands of years. Now, as concerns about the environment grow, tech could have a big role to play when it comes to creating a more sustainable planet. How new ideas […]
Pharrell Williams Launches Tech Entrepreneurship Initiative For Youth
From launching music education programs to providing high school students from underserved communities with scholarships, musical genius Pharrell Williams has been dedicated to empowering youth through an array of education-focused initiatives. According to the Atlanta Journal-Constitution, the Virginia native’s latest effort is centered on providing youngsters with the tools needed […]