2 Channels for Targeting Tech Personas, Part 2/2

By Win Salyards, Marketing Consultant at Heinz Marketing B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them, but they’re notoriously skeptical and private. So, how do we make attributions or capture leads when a potential tech contact is moving through […]

China passes sweeping data privacy law, stinging tech stocks again

The Personal Information Protection Law — which was approved Friday by the Standing Committee of the National People’s Congress, and which will take effect November 1 — prohibits “illegally collecting, using, processing, transmitting, disclosing and trading people’s personal information,” according to state-run Xinhua News Agency. Before this, China had no […]

Pharrell Williams Launches Tech Entrepreneurship Initiative For Youth

From launching music education programs to providing high school students from underserved communities with scholarships, musical genius Pharrell Williams has been dedicated to empowering youth through an array of education-focused initiatives. According to the Atlanta Journal-Constitution, the Virginia native’s latest effort is centered on providing youngsters with the tools needed […]