[ad_1] Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge I hear is how to find MORE scale within […]
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US businesses’ CX scores down from last year’s all-time high
[ad_1] U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in […]
How Is Your Brand Responding To This Recession?
[ad_1] It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, skyrocketing interest rates, lingering logistics challenges across the Pacific, six dollar gas, and the general public slowly realizing […]
4 Steps to Creating a Strategy in an Uncertain World
[ad_1] It hardly needs to be said, but we live in uncertain times. The Covid-19 pandemic, the war in Ukraine, the reshuffling of supply chains and capital structures — the past few years have seen unprecedented disruptions, and the turmoil shows little sign of letting up any time soon. Challenges […]
The Federal Reserve Raises Interest Rates
[ad_1] The Federal Reserve raises it’s Benchmark Interest Rates by half a percentage point which is the most aggressive action since the US is facing highest inflation rates in 40 years. Behold a new term for most? “Quantitative Easing” After much anticipation, fan fare, and business news speculation due to […]
Getting Started with Speaking with Misty Megia » Succeed As Your Own Boss
[ad_1] Misty Megia is a business strategist who has helped companies across various industries with marketing, corporate branding, and project management. She is also a performer, director, and choreographer in professional theater. Misty has earned many awards, including recognition as one of the Most Powerful Women in Accounting by […]
4 Reasons Your Hazardous Waste Business May Be Struggling To Grow
[ad_1] If you’re at a loss why your hazardous waste business is struggling to grow, here are four possible culprits:
How to Come up with Content that Goes Viral? – with Rand Fishkin
[ad_1] Content that spreads is hard to create. How to come up with ideas that go viral? How would one help to spread things to help them go viral? What is influence marketing and how does it help amplify content assets? To discuss viral content, Jim Boykin, CEO of Internet […]
11 Steps to create Buyer Personas to Target the right Customers
[ad_1] ` ID-MVP, Name, Research, Goals, Needs \ Wants, Concerns, Environment, Organized, Segment, Visualize, ID Card. ` A Buyer Personas are your Customer’s ID card for your business with a really large potential to help in running the business. It is important to gain fresh and strong knowledge about your […]
Morgan Stanley lists biotechs with negative enterprise value, 2022 catalysts (NASDAQ:GLPG)
[ad_1] ipopba/iStock via Getty Images Reviewing its coverage on biotechs with negative enterprise values, Morgan Stanley says that the number of companies on the list with potential catalysts in 2022 has increased to 27 in May from 20 previously. Adding market capitalization to total debt and deducting cash and cash […]