The Role Operations Plays In Marketing

Table of Contents

[ad_1]

In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Key Takeaway:

Marketing systems and operations systems are two halves to a whole company – bringing the two together can give you the full picture and ultimately, effective control over your organization. In this episode, I talk with Sara Nay about her responsibilities as COO at Duct Tape Marketing, the role operations plays in marketing, and how creating and utilizing systems can help you double down on what’s working and avoid spinning your wheels on what’s not.

Questions I ask Sara Nay:

[1:22] What does being COO of Duct Tape Marketing look like?
[1:48] How does the COO work with the CEO?
[2:51] What’s been the hardest thing for you to learn or adapt to in your role?
[4:10] How do you think it’s different working with family?
[5:25] What role does operations really play in marketing?
[7:29] Could you talk a little bit about operationalizing marketing so that you can deliver it consistently and in a repeatable manner?
[12:35] How do you view your system as a way to get better?
[15:18] Where could we make improvements after somebody becomes a customer and how do we connect marketing and operations and then add systems?
[18:31] Could you talk a little bit about what you do with Spark Lab when someone comes to you who is trying to take this operationalized approach?
[20:42] Could you tell us where people can find that and find out more about Spark Lab consulting?

More About Sara Nay:

Take The Marketing Assessment:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and BELAY.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

BELAY is an incredible organization revolutionizing productivity with its virtual assistants, bookkeepers, website specialists, and social media managers for growing organizations. To help you get started, BELAY is offering its latest book, Delegate to Elevate, for free to all our listeners. In this ebook, learn how to reclaim time to focus on what only you can do by delegating. To download your free copy, click here to claim or text TAPE to 55123. Accomplish more and juggle less with BELAY.

Free eBook
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND

[ad_2]

Source link

Tags: Amazon Business Credit Card, American Airlines Business Class, Att Business Login, Austin Business Journal, Best Bank For Small Business, Best Business Bank Accounts, Best Business Schools In Us, Best Business To Start, British Airways Business Class, Business Attire Men, Business Card Ideas, Business Casual Shoes For Women, Business Continuity Planning, Business Entity Search, Business Letter Template, Business Management Degree, Business Manager Facebook, Business Plan Outline, Business School Rankings, Colorado Business Search, Delaware Business Entity Search, Drop Shipping Business, Family Business Bet, Fox Business Live, Georgia Sos Business Search, Google Business Account, Harvest Small Business Finance, How To Build Business Credit, Is Saturday A Business Day, Is Sears Still In Business, Microsoft 365 Business, My Business Google, Name Generator Business, None Of Your Business, Ny Sos Business Search, Open A Business Bank Account, Pa Business Search, Plus Size Business Casual, Pnc Business Banking, Sos Business Search Ca, Sunbiz Business Search, Taking Care Of Business, The Business Of Being Born, Turbotax Home And Business 2020, Tx Sos Business Search, Venmo For Business, Verizon Business Plans, Virtual Address For Business, What Are Business Days, Women Business Casual