Blog marketing is one of online marketing strategies where new customers are attracted by means of promoting your blog through online campaign. Catching the attention of new customers is a serious business practice for accomplishing rapid growth. Over the years, with the coming on of new internet technologies, marketing tactics has improved.
Most individuals visiting Google or other search engines are always eager to get answers to their queries and gain more knowledge about a particular topic. In recent times, this reason has lead blogging and social media networks to gain more awareness and as a channel for blog marketing strategies.
If your work is done properly, it will surely pay off a very good result.
In this guide, we’ll work through the best marketing blog tactics. Before we dive into that, let’s have an understanding of the definition of marketing and how you can blend your blogging with it.
What is marketing?
Marketing is the practice that involves a business technique to reach out to as many people as possible for the purpose of awareness, conversions and sales. The outcome of meticulously planned marketing strategy is to increase the amount of online users to your website and higher number of customers.
It creates an opportunity for business’s growth, make money, increase and establish brand authority, and give significance to your customers.
Irrespective of the quality of your product or service, it’s very important to place your business for people to see and know you. This is the most important function of marketing. People get to discover you – making your business grow faster.
If this echoes causes difficulties or unclear, get to know the ins and outs of marketing by means of a good digital marketing certificate programs. These programs will benefit you as you get an insight about how to utilize the available marketing networks to promote your blog in the easiest way.
Now that we have gotten a glimpse of what marketing is, let’s look at what blog in marketing is.
What Is Blog Marketing?
Blogging in marketing is a kind of marketing strategy that allows businesses to reach a large audience through the creation of written content, audio or video content on your blog. This practice has direct impact on your brand’s online marketing blog visibility.
Have a good understanding of what Blog is and how to start blogging is one step to start marketing online with a blog.
In recent time, various types of digital marketing strategy have developed. The most popular strategy of blogs in marketing. It has enormous benefits and makes use of different search engines like Google and Bing.
At a point when users of search engines make queries online, search engine displays websites with quality written content that relates to the keyword searched in the top SERPs. This will help websites with good contents to increase their online visibility and organic traffic.
This process of marketing is to a certain extent effective, this is because many companies have previously used it to get better their business.
Similar to all marketing strategies, marketing your blog online comes with its advantages and disadvantages.
How Do Blogs Help Marketing?
Marketing using blogs is a long standing strategy. Once your blog strategy is figure out as it should be, it is an effective marketing process that conveys unbelievable results. The following are the main advantages of blog marketing for your business:
1. An Increase Organic traffic to your website:
The main purpose of marketing using blogs and its strategies is increasing organic traffic to your site. When there’s increase in the number of organic traffic to your site, the more potential customers that are expected to buy whatever you offer.
Read more on how to increase your organic traffic.
2. Brand authority in your niche:
When a high-quality content is constantly shared on your blog with your online users; the more effective your brand is going to be. By energetically blogging, your brand turns out to be alive, and your users start developing trust within your brand.
As more people discovers you as an authority in your niche, there’s a better opportunity you’ll see an increase in conversion and sales. Supposing you have compelling CTAs (calls to action) to boost conversion rates and recommend quality products.
Read more about Brand Awareness.
3. Cost-Effective advertising:
Cost effectiveness is another blog marketing advantages; all it takes is to get a good content writer who’ll constantly update your blog with quality posts. Alternatively, you can dedicate time in content creation. Irrespective of the approach you’re taking, writing your content is the cheapest methods to advertise your business.
Read more ways to effective run a digital advertising for your business.
4. Long-standing results:
Online marketing using Blogs is a long term strategy. You can expect a terrific result only when your blog is at least 12 months old and has adequate quality content. As soon as the result start cooking up, it scale’s well, making equally your first and last post in the same way valid.
5. Access to other blog marketing Services:
Whatever type of digital marketing strategy you’ll planning to employ, building a blog is important. It’s the primary feature for social media marketing, inbound marketing and email marketing. It’s impossible to create a good marketing approach without a blog.
Still all the same that these benefits are noteworthy, blog marketing also has its disadvantages.
Read more about online marketing and how to make use of its channels.
Let’s look it together;
Disadvantages of Marketing Using Blogs
There are a number of disadvantages to blogging. So, in advance, starting a blog, ensure that you are mindful of them. Knowing them will help you craft a useful plan that will convey you good results:
1. It takes time to build good content.
Time investment is the biggest downside to creating high-quality content. You need to establish a plan that will allow you to invest time in your blog. The whole process is quite demanding but, when done properly, incredibly rewarding.
2. The results comes gradually.
The benefits of a high-quality blog can be seen only later down the road. It is the primary reason why people steer away from it. The risk of hiring a writer only to feel the benefits after a year of blogging is something that not everyone is willing to take.
3. You have to be consistent.
Having an inconsistent blog is worse than having no blog at all. The inconsistency is going to be noticed by both the customers and search engines, bringing a bad image to your brand.
Being aware of these cons will help you build a better blogging strategy in marketing. Before you start making a blog, make sure that you know that it will take some time to make it efficient. Be dedicated, consistent and create relevant content is the only way to ensure that blog marketing is successful.
Blog marketing Strategies
Before you can start your marketing using blogs campaign, you must first create a well-crafted plan. This is to help you get the full understanding of how effective your blog will impact your business.
Creating a blog is very easy technically. The only challenge you would face is when you’re trying to consider the type of content you’re going to create.
Let’s examine few marketing tips that will get your blog in the precise course.
1. Define your target market.
Your target market is who you’re writing your blog for, this is the first problem you should solve yourself. It’ll let you decide on the correct subject matter for your blog, and also help you create a precise pattern of content you need to create.
2. Create a publishing plan.
Before you start writing, create a dedication. Exactly how are you planning to write? once a week? Thrice a week? Every day? Which of these publishing plan you choose, ensure you’re glued to it.
Bear in mind the amount of time you have on your hands and create a content marketing editorial calendar template accordingly. You can get ready 10-15 blog posts and use them as soon as you start going down behind schedule.
At all times ensure to arrange backup articles in cases of urgent situation; this will help you remain dependable.
3. Create Problem-Solving content.
What do I mean by this? In any case, you should always create content that will solve the problems of your audience. High-quality content is the principal key to turning your blog into a success. Though, it takes more time to create this kind of content, but it will pay off in the long-term.
Be creative about what you’re going to write, position yourself in your audience’s shoes and reflect the type of content they’ll find useful.
4. Use different Content Types.
Supplement your content with images, audio and video content. Different types of persons like reading content differently. Make available other preferences for your visitors – this will yield better results. In addition, the idea of including images and video carries much greater social media sharing possibility.
So, when adding statistics in your content, think adding an infographic; this will reach out to a much higher of persons.
5. Identify your goals.
As soon as you start designing your marketing blueprint using your blog, ensure to identify what your goals are regarding your content. Is it to increase blog traffic? Better conversion rates? Or a high brand authority? Thoughtful identifying your goals is will help you choose the course of your content.
6. Create a Content promotional plan.
Content promotional plan is a strategy you need to promote your content. Reaching out to influencers will help you build a social media presence. This is a great beginning to blog promotion.
As soon as all the above steps are observed, next is to check out Google analytics pages to observe how your content is doing. Check which of your content generates the most views and shares. Evaluate the results and modify your strategy for better results.
Subsequently, repeat the entire process. All these tactics will help you create the exact blogging template in your marketing procedure – giving you a major impact on the future of your business.
Learn more about what is content promotion.
Winning Note on What is Blog in Marketing
Now that you understand what blog is in marketing is and how to do it, get started now by creating blog marketing plans. Don’t fail to recall that quality contents knock out quantity.
As a result, ensure that every section of your blog content is well-researched and holds value for your audience. The effects will yield later on when your blog becomes a dependable resource.
Share your thought on this guide in the comment box below.
He is Digital Marketer who is passionate about blogging. MarketingBlogo was birth has a result of misconceptions about the reality of online marketing for business growth.