Yahoo! JAPAN integrates GeoEdge

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Yahoo! JAPAN last month integrated GeoEdge, a global ad quality provider, GeoEdge announced.

GeoEdge’s ad review process includes monitoring and processing of all ad loading events, as well as post click redirects and landing page content.

“GeoEdge values the technical integration with Yahoo! JAPAN which enables us to provide the highest ad security standard to our publisher clients, while maintaining a transparent relationship with Japan’s largest digital advertising entity.” said Amnon Siev, CEO, GeoEdge. “We are proud of our collaboration with Yahoo! JAPAN which demonstrates our commitment and continued investment in the APAC region, further distinguishing GeoEdge as a leader for ad quality globally.”

GeoEdge says its mission is to protect the integrity of the digital advertising ecosystem, providing the industry with a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

“Media quality is an industry-wide concern, and protecting the user’s viewing experience is a priority for many domestic publishers. We are grateful for GeoEdge’s support in running a smooth integration process.” said Akihito Ichijo, VP Trust & Safety of Media Services Group, Yahoo! JAPAN.