It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The wild-and-crazy 11-year progression of the martech landscape looks like […]
Month: August 2022
Have we entered a post-agile marketing age?
Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive […]
The latest data on martech and marketing ops careers, and an ode to spreadsheets
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey, run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks […]
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. With a huge backlog of cool things to share with you. Here’s the first… Enterprise automation company Workato […]
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO […]
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 years that I’ve been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” […]
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology […]
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Ace Electronic Store Official Online Store
They all have many shops but we’ve only listed some popular destinations. You can see the rest by utilizing their web sites (preferably with the assistance of a Vietnamese-speaking friend) or typing “name of the store + district …” on Google. Refrigerators and freezers are an integral part of our […]
The Amazon Marketplace: What You Need To Know To Make The Most Money
The Amazon marketplace is a new and exciting way to make money. More and more people are looking to make money on Amazon by selling their old or unused items. This is great because selling your old items on Amazon is a quick and easy way to make money. But […]