In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From […]
Month: August 2022
Empathy: The Key to Better Business
By Dan Baron, Marketing Consultant at Heinz Marketing The difference between empathy and sympathy is subtle. But that difference is key to understanding how empathy can help lead to better business. Empathy means listening to your customer, understanding their point of view, and meeting them at their most frequent channels. […]
Bridging the Finance-Marketing Divide With Data
By Maria Geokezas, Chief Operating Officer at Heinz Marketing Since the marketing budget is a significant expense for organizations, it’s no wonder why CFOs want to be more involved. Of course, solid financial management enables a business’s marketing and advertising function to stay on track and helps avoid any financial blunders […]
Storytelling in B2B Marketing – Heinz Marketing
By Karla Sanders, Engagement Manager at Heinz Marketing Every single person in this world has a core memory. There are stories inculcated in each person’s mind that evoke complex emotions that can move us to feel or do something. That’s what makes us human! Our senses and emotions are triggered […]
4 Ways to Add Value as a Resource for Your Team
By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing If I’ve learned anything from working remotely over the past two and a half years, it’s that collaborating as a team always leads to the best results. While you can accomplish quite a bit individually, it’s the process of brainstorming, providing […]
Listening: The Key to Great Communication
By Lisa Heay, Director of Business Operations at Heinz Marketing Last month, I wrote a post on Communicating with Confidence. But what I didn’t get into then is the idea that the best communicators are those who also listen intentionally. Arguably, listening is the most important component to communicating effectively. Do […]
B2B Reads: Negotiation Skills, Workplace Monitoring, and How to Ask Smart Questions
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
Brittany’s App of the Week: Zoom Apps
By Brittany Lieu, Marketing Consultant at Heinz Marketing This week’s app is not just one, but a full marketplace of apps. With Zoom fatigue constantly creeping on our remote work routines, it’s easy to feel drained and disconnected after a day’s worth of virtual meetings. With Zoom Apps, you can […]
10+ ways to visualize your martech stack
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). […]
Martech is consolidating, but what will the 2022 landscape reveal?
Next Tuesday, May 3 — Martech Day! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar […]