The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Keli W. Rodriguez

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From […]

Bridging the Finance-Marketing Divide With Data

Keli W. Rodriguez

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Since the marketing budget is a significant expense for organizations, it’s no wonder why CFOs want to be more involved. Of course, solid financial management enables a business’s marketing and advertising function to stay on track and helps avoid any financial blunders […]