Is Craigslist a Viable Marketing Tool?

Keli W. Rodriguez

The word Craigslist conjures up different things to different people. The question arises is it really a viable marketing tool? The answer is yes and no, because it really does depend on what you want to advertise and who your market is. Craigslist works well for • A local market: […]

3 Types of Financial Analysis and When They Matter

Keli W. Rodriguez

Financial analysis is conducted using information posted on a business’ financial statements to evaluate the current financial position and the past performance. Financial Key performance indicators such as liquidity, profitability, and solvency among others highlighted by this process are used to ascertain the financial strengths and weaknesses of the business […]