How Costco invented Kirkland Signature

It’s also shockingly successful. Kirkland raked in $58 billion in sales during Costco’s latest fiscal year, making up around a quarter of the company’s total revenue. Kirkland is America’s biggest consumer packaged goods’ brand measured by sales. It’s larger than Hershey (HSY), Campbell Soup (CPB) or Kellogg (K). But it […]